Nothing Surrogate About It!
We Indians had been witnessing a large number of surrogate ads from liquor companies, promoting their famous brands through products which are not their regular products like crystal glasses , ready-to-wear apparels etc.But the ad which appeared in the Jan 13, 2008 issue of Business Today(pages 94&95) has nothing surrogate about it!The product is Glenmorangie Single Malt whiskies from Glenmorangie Distillery, Scotland. The ad talks about four different brands from the company.There has been no attempt to hide the product behind a veil of lies. The ad goes like this" To drink Glenmorangie is to experience a kaledoscopic sensory adventure.Multiple layers of aroma,taste and texture unfold and entwine, dancing through your soul, revealing the beautiful and the alluring complexity within.It si this complexity that makes Glenmorangie the most intriguing, sensuous and deliciously seductive single malt whisky in the world". Any intention of being surrogate? The ad concludes as "There is revelation in every glass of Glnmorangie.An explosion of tastes and aromas igniting your senses." Very straightforward ad for liquor.Are we changing?
Friday, January 18, 2008
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