Saturday, November 3, 2012

Book Review :How Will You Measure Your Life: Finding Fulfillment Using Lessons From Some of The World’s Greatest Businesses


Book Review
Title                         :How Will You Measure Your Life: Finding Fulfillment Using Lessons From Some of The World’s Greatest Businesses
Publisher                :Harper Collins
Binding                  :Paperback
Year                      :2012
Pages                    :222
Price                     :Rs.399
Clayton Christensen, considered to be among ther top 50 influential thinkers in the world today, along with  James Allenworth and Karen Dillon,has written an extremely fascinating  and touching book on how to live life from its holistic perspective.In the process, he applies some of the well-known theories and practices from the world of business and management, citing  examples from real life.The book is based on his address to the students of Harvard Business School in 2010 where he talked about the things that are most important in our lives.In addition to drawing on the various theories, he tries to address the issues in life by posing three questions, the answers of which will help many of the professionals  from the trauma they usually face in their careers.The three questions are:

How can I be sure that
1.I will be successful and happy in my career?
2.My relationship with my spouse, my children, and my extended family and  close friends become an enduring  source of happiness?
3.I live a life of integrity- and stay out of jail?

Of course, Prof.Christensen is very clear that dealing with these questions requires tremendous amount of hard work and lots of time, but that will help all individuals to find an answer to the final question: How will you measure your life?

While data collection and information can help you in many ways, there are severe limitations for that in our lives.Clay narrates the example of mankind’s attempts to fly.People to believe that  what allowed bird to fly were wings and feathers.And by trying to fly with wings and feathers strapped to their waist, men failed to fly.The problem was that people did not understand  the fundamental causal  mechanism that enables certain creatures to fly.According to Clay, the analogy applies to our lives.According to him, “Solving the challenges in your life requires a deep understanding of what causes what to happen”.He says that while one should learn all about that one can learn from the past, that alone won’t solve the challenges that you face in future.According to him, using a robust theory to “predict what will happen has a much greater chance of success”.

The book starts with a discussion on finding happiness in one’s career.For this, one has to set priorities, balance the plans with the opportunities and to implement the plan by dedicating resources.He goes on to assert that the reasons for one to get stuck in unhappy careers and also unhappy lives is as a result of a fundamental misunderstanding of what motivates us.Clay then exposes the incentive theory or agency theory propagated by Jensen and Meckling  which states that people work in accordance with how you pay them  by noting that  some of the hardest –working  people on the planet are employed with non-profits where financial incentives rarely do exist.Hence, according to him, true motivation is getting people to do something because they want to do it.Of course, he pooh poohs the belief that money is the root cause of professional unhappiness.The problems, according to him, starts when money becomes the priority over all else.The hygiene factors such as money, status, job security etc don’t matter much beyond a certain point.What really matters is the meaning people feel about their work which encourages them to put in their best efforts.For Clay, the theory of motivation suggests that one needs to ask oneself  a set of questions that we normally don’t ask:Is the work meaningful to me?Is the job going to give me a chance to develop?Am I going to learn new things?Will I have an opportunity for recognition and achievement? etc etc

Christensen goes on to explain deliberate and emergent strategies  in the pursuit of a career.Too much of preparation and planning  for a specific career at times will lead to accepting positions that may not  meet your expectations of rewards, recognition and happiness.Opportunities usually evolve in the environment which one will be able to seriously consider and adopt if one follows an emergent strategy.

According to him, high achievers focus too much on becoming the person they want to be at the job and ignore the person they want to be  at home or they overinvest in their careers and underinvest in their families, depriving the most important resources the life needs to happily flourish.Allocation of the resources must be in line with one’s priorities.One must remember that while work can bring the sense of achievement and fulfillment, it can never bring  the enduring happiness one can find in the intimate relationships with your family and close friends.

Good companies don’t necessarily have  a winning strategy  at the beginning and they usually are impatient for profit and patient for growth, and once the strategy has been found viable, they become impatient for growth and patient for profit.While as executives, many of  us take care of the companies’ strategies in the right way by investing for future, very rarely we invest for future happiness:we ignore birthdays and other celebrations in the families, fail to respond to e-mails,and phone calls.The book goes on building analogies between business theories and life in the ten chapters ending with the perils of marginal thinking in both business and life.Very often we all break certain rules  and our own ethical principles  for just this once by justifying  small choices.But  gradually this thinking  can assume  large proportions  bringing at least bad reputation if not a jail term.
A wonderful short book, a must read for busy business people and , executives who relentlessly follow  a single-minded career pursuit,ignoring the other side of our only one life and and for every person from  every walks of life.It is books like these, containing pearls of wisdom, that helps  us to firmly have our feet on the ground.

About The Authors
Clayton M.Christensen is the Kim B.Clark Professor at HBS, author of seven books including the best seller The Innovator’s Dilemma;was rated as the most influential thinker in 2011 by Thinkers 50.
James Allworth from Australia is a graduate of HBS, winner of Baker Scholar Award, had stints with Booz & Company and Apple.
Karen Dillon was editor of Harvard Business Review  until  2011.Was named as one of the world’s   most influential & inspiring women in 2011 by Ashoka ChangemakeHERS.

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