Lot has already been written about IIPM and its ploys.But I had considered the ploys as marketing techniques and allegations arising out of jealousy.But,advertisements given by IIPM in two succeeding issues of Business Today dated as above, were enough to arouse some doubts about their intentions in my mind too.Both ads had the same content-MDP Calendar 2005-06 ASIA.It read “The following shortlist of international faculty members visiting IIPM "will" be taking MDPs & training programmes for India Inc. as per the mentioned dates”("will" highlighted intentionally). And the ads gave a list of Management Gurus who “will” be taking classes. The calendar actually gave programmes from May 05 onwards with just one programme in December ’06, without any mention of the dates on which they were/will be held .Who are the IIPM trying to fool by giving an ad like this?While BT may get paid for the advertisement (may be at special rates as it is given as a special page),is it ethical from a journalistic point of view and that too on the part of a reputed magazine like BT which claims to be No.1 in the readership surveys(BT, Dec 17,2006)?I felt sad and bad that a reputed company like ITC's name also appear in the ad as a Key Partner!
The same ad along with a number of other paraphernalia to occupy a full page appears again in today's(26th Dec) Economic Times(Page 13).What is interesting of the MDPs and training programmes is that you have to pay only Rs.10,000("at the most affordable prices") to attend a programme conducted by faculties from some of the best business schools in the world like Wharton,Columbia,Chicago,Stanford,INSEAD, LSE etc whereas if you want to listen to any IIPM faculty you have to "invest" minimum Rs.1,00,000 per day(with specified maximum number of participants) going upto Rs.3,00,000 per hour if your choice falls on Prof.Arindam Chaudhuri, who has no restrictions regarding the number of participants too!
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment